In fact, what we’re experiencing right now is a revolution among Internet players that can be categorised as the industrial Internet. In general, Internet players are moving away from the old platform and centric model to embrace a new, physical, enabling industry.
However, if we compare the industrial Internet that Internet players are practicing with the industrial Internet in the past, it is not difficult to find that there are huge differences between them. According to people’s understanding of industrial Internet when the concept of industrial Internet was proposed, industrial Internet at that time was only regarded as a way and method for Internet players to obtain B-end traffic. We see a lot of business models derived from the industrial Internet, almost are derived from such a thinking.
To be sure, if the industrial Internet is only regarded as a new way and method of traffic acquisition, then the so-called industrial Internet, in fact, does not have any new ideas. Only by really jumping out of the traffic, only by getting rid of the dependence on the traditional Internet model, standing in a new Angle to look at the industrial Internet, to find the right way and method of industrial Internet, can we really bring the development of industrial Internet to a new stage of development.
Under the background that the dividend of traffic is gradually cleared and the new technology begins to land, the industrial Internet has a new evolution. It can finally stop acting as the role of traffic acquisition and the defender of the platform. Instead, it can define itself with new connotations and meanings to find new ways and methods of development. Observing the new trends of the industrial Internet, we may be able to peep out the real sense of the industrial Internet, so as to find new ways and methods for the development of the industrial Internet, and achieve a real sense of the industrial Internet.
The nature of traffic has fundamentally changed
According to the previous understanding of the industrial Internet, the traffic they say is actually a corresponding existence with the consumer Internet. If we regard the consumer Internet era as the acquisition and transformation of C-end traffic, then the industrial Internet era is the acquisition and transformation of B-end traffic. This is the fundamental reason why there are so many business models that pursue B-end users as the ultimate goal when the concept of industrial Internet was proposed.
There is no denying that certain development dividends have been gained by transferring the object of traffic from C to B. This can be felt very clearly both from the perspective of capital markets and from the perspective of companies’ own size. Looking at the impressive performance of the business model represented by new retail in the capital market in those years, and looking at the expansion of the boundaries of the Internet giants represented by Ali, Jingdong and Tencent, we can feel this very clearly.
However, when the traffic dividend released by the industrial Internet itself is exhausted, especially when the heat of the capital market fades, we will see the ebb of the development mode of the industrial Internet, which takes traffic as the ultimate pursuit. It was at this time that the industrial Internet began to fall from a starstruck, moonstruck existence into obscurity. After all, it was the peak of the flow dividend that caused it.
When traffic starts to peak, what we see is that the nature of traffic starts to fundamentally change. What we used to define as traffic on the Internet is being redefined, reconstructed. If you look at the reasons behind such a change, the fact that players actively become “traffic”, actively embrace traffic, is a key reason. Therefore, we can be sure that the era of industrial Internet must be an era of redefinition and reconstruction of traffic. Only by redefining the flow and constructing the flow, can the development of industrial Internet enter a new stage of development. Otherwise, the industrial Internet will still linger in the shadow of the consumer Internet, unable to walk out of their own world.
The traditional role of the industry has changed fundamentally
If we only look at the industrial Internet from the perspective of the traditional industrial role, to find the development mode and method of the industrial Internet, it will not be able to walk out of a development road with the characteristics of the industrial Internet in any case. This is the fundamental reason why we saw the industrial Internet rise to prominence in the first place and then fade into obscurity. In order to make the development of industrial Internet have innovation and evolution, we must define ourselves with new industrial roles and find our own development ways and methods.
Observing the current development of the industrial Internet, we can feel this very clearly. If it is necessary to summarize the change of the current industrial role, the reshaping of the traditional industrial role and the reconstruction of the traditional industrial relationship is undoubtedly an important aspect. Take Internet players as an example. According to the traditional logic, the industrial Internet players we consider are just an independent existence outside the industry. They only assume the role of matchmaking and intermediary at the back end of the industry.
Now, if we are still looking at Internet gamers in such a way, it is obviously a little inappropriate. For many Internet players, they are more looking for a way to join the industry, they are more looking for a new position in the new industrial form, they are more to become a part of the industry development.
The third party in the past and the outsiders in the past are all becoming part of the industry, and the traditional role of the industry is undergoing a fundamental change. When the role of industry changes fundamentally, the development of industrial Internet can break out of the cycle of consumer Internet, get rid of the dependence on traffic and capital, and truly enter a new stage of development. At the same time, the industry itself can be fundamentally changed. This is the real connotation and significance of industrial Internet.
The traditional sense of Internet technology has changed fundamentally
When the concept of industrial Internet was proposed, Internet technology was still in vogue. Although Internet technology was showing signs of weakening at the time, it was still the dominant technology. One of the most direct results behind this phenomenon is that the development of industrial Internet is still driven by Internet technology. Although the concept of the industrial Internet is novel, the technology used to implement it is traditional. This is the fundamental reason why the industrial Internet is not so different from the consumer Internet.
At that time, almost all of the new industrial Internet models we saw were driven by Internet technology and eventually led to the Internet. It is certain that if the industrial Internet is only developed under the drive of Internet technology in the traditional sense, then it will never be able to achieve breakthrough. Only by truly realizing the change of Internet technology, only by making Internet technology evolve, can the development of industrial Internet truly enter a new stage of development.
At present, a transmutation of Internet technology is taking place. In the past, we often refer to big data, cloud computing, naturally needless to say. Later, the emergence of blockchain, artificial intelligence, is the evolution of Internet technology, a step forward. Today, we see the maturity and implementation of many new technologies such as quantum computing, edge computing, and intelligent transmission, which makes those fragments of industrial Internet that we seemed unable to realize in the past come true.
If we have to trace the origins of these new technologies, we will see a familiar figure — Internet technology. Only when the Internet technology has undergone fundamental changes, only when the Internet technology twin out more new technologies, only when these new technologies derived from the Internet technology become the driving force for the development of industrial Internet, industrial Internet can be truly realized.
The traditional logic of industrial operation has changed fundamentally
Looking back at the development of industrial Internet in the past, we can clearly see that its development logic, in fact, is very similar to the development logic of consumer Internet. It is needless to say that the role played by the capital is naturally, players through continuous layout, continuous investment, continuous construction of their own scale advantage, also let us see more consumer Internet figure in the industrial Internet.
To be sure, if the operation logic of the industrial Internet is still running in the mode of the consumer Internet, then its development will not be able to achieve a breakthrough in any case. This is the key reason why the industrial Internet has been unable to break through in the past. To solve such a problem, we must change the operation logic of the industrial Internet in the traditional sense, especially to jump out of the operation logic of the consumer Internet, and find the development logic really suitable for the industrial Internet.
At present, the development logic of industrial Internet that we are experiencing is undergoing a profound and thorough change. The development logic of the industrial Internet is no longer driven by the outside and inside as before, but begins to change into a bottom driven by the inside and outside. Such a new operating logic not only makes the development of industrial Internet more sustainable, but also makes the development potential of industrial Internet greater.
We often see the Internet giants through their own investment, constantly looking for new profit growth points, naturally goes without saying. For some new players of the industrial Internet, they are more looking for a kind of self-driven, self-iterative as the leading of the new operating logic. When the industrial Internet really in such a logic to develop, its development is out of the cycle of consumer Internet, really into a new stage of development.
Internet gamers are undergoing a new evolution. If there is a summary of such a change, no longer simply to do the platform, no longer simply maintain their own status, is undoubtedly a major direction. In essence, this is what the industrial Internet really looks like. Just because of this, we can say that the industrial Internet has entered the deep water zone, has entered a new stage of development. Only by recognizing the internal logic behind this transformation can we truly understand what the industrial Internet really is and how to do it well.