I don’t know if you have noticed, more and more Internet players began to embrace the wave of industry; More and more Internet players are abandoning the platform model that has worked so well; More and more Internet players are rethinking traffic itself. All of this comes from the most direct reason: the industrial Internet era has arrived.
Yes, the industrial Internet is coming to us in a “quiet” way. Although our perception of it is not as strong as that of the consumer Internet era, but the changes they bring are no less than that of the consumer Internet era. There is such a feeling, one of the most important reasons is that the industrial Internet brings about the deep transformation of the industrial end.
If we regard the era of consumer Internet as an era of transformation of consumption behaviors and habits on the C end, then the era of industrial Internet is a process of in-depth empowerment and transformation on the B end. When the B terminal changes, the products and services we contact will not be the same as before, but have a completely new change. Unlike the consumer Internet era, which only perceives the change of consumption experience, such a change brought by the industrial Internet will accompany us for a longer period of time. Recognizing such a difference between industrial Internet and consumer Internet, we can really understand industrial Internet, and truly grasp the essence and core of industrial Internet.
However, we still have to see that people’s understanding of the industrial Internet is still incomplete. Under the influence of this biased understanding, the so-called concept of industrial Internet, which can not fully express the nature and connotation of industrial Internet, is also popular. If we cannot correct this wrong understanding and just allow it to develop, it will not only fail to promote the healthy development of industrial Internet, but also lead the development of industrial Internet into a dead end.
The industrial Internet is not about the Internet
The industrial Internet itself includes the word “Internet”, as well as its many connections with the consumer Internet, so that people take it for granted that the industrial Internet can be implemented with the mode and method of the consumer Internet. As a result, we see a lot of advertising industrial Internet players, began to use the consumer Internet way to do industrial Internet. At first glance, there is nothing wrong with this. However, when it comes to the actual implementation and practice, more and more problems begin to appear.
First, the industrial Internet is not as big as the consumer Internet. When it comes to the Internet, people usually associate it with massive amounts of traffic. But those who can make a difference in the Internet industry players, but those who can occupy a place in the Internet industry players, none of them master the huge flow of players. Under the influence of this habitual thinking, players also began to regard traffic as the focus of the industrial Internet.
Obviously, the quantity of the industrial side is far less than that of the consumption side. Imagine how many financial institutions we have, how many factories we have. Obviously, they’re not on the same scale as the consumer side. When players focus their growth on traffic, they find that traffic on the industry side is eaten up in a very short time. When they start to develop by traffic, they start to get stuck in bottlenecks. So, what we see is that the development model of industrial Internet with traffic as the ultimate goal has many drawbacks. It can be seen that just applying the traffic method of consumer Internet can not really bring the landing of industrial Internet, or even bring the development of industrial Internet into a dead end.
Secondly, the business model of industrial Internet is not so simple as platform model. But anything that has anything to do with the Internet, people automatically associate with the platform. As a result, platforms have become a common form of the Internet. When people’s understanding of industrial Internet is not comprehensive, people also regard the platform model as the classic model of industrial Internet. Different from connecting the upstream and downstream of the industry with the help of platform mode in the era of consumer Internet, the platform mode of industrial Internet has become more of a place for connecting the industrial enabier and the empowered. In essence, this is still a platform model.
There is no denying that by bringing the industry side and the enabler together on a single platform, they can indeed achieve a more efficient docking, indeed they can achieve a more tacit cooperation. However, for the industrial Internet, such a docking is just the beginning. Whether the industry itself can be changed and whether the industry itself can be reborn is the key to ensure the real landing of the industrial Internet. It can be seen that the platform model is just a good start for the industrial Internet, and how to ensure the change of the industry itself is the core of the industrial Internet.
Through the above analysis, we can clearly see that although the concept of industrial Internet has the word “Internet”, but in the era of industrial Internet, “Internet” is not the focus. Only by transferring the focus of industrial Internet from “Internet” to “industry” can the development of industrial Internet be brought to a new stage of development.
The ultimate purpose of the industrial Internet is not the Internet
Looking back on the development process of industrial Internet and observing the characteristics of industrial Internet players, we will clearly feel that the significance of industrial Internet players at this stage is still to regard the Internet as the ultimate destination. When the Internet has become the ultimate destination of the industrial Internet, then the industrial Internet itself is still a two-element structure, is still an opposing existence. In essence, such a development model, in fact, and consumer Internet era is not much different.
In fact, the ultimate purpose and significance of the industrial Internet does not lie in the Internet or the construction of a dual structure, but in the search for a way and method of deep integration of the industry and the Internet. After the deep integration of industry and Internet, our industry and industry will no longer have the difference between virtual economy and real economy, instead of a brand new industry type and form. Such a new industrial form is characterized by the deep integration of industry and the Internet. When the industrial Internet era is truly realized, the traditional industry and the traditional sense of the Internet will no longer exist, instead of a new industry.
Under such a brand new industry type and form, the virtual economy and the real economy is a kind of internecine relationship. For example, today’s Internet players may build their own physical factories and assume the functions and roles of the real economy. Today’s industry players, for example, might build their own technology LABS, they might build their own digital incubators. In short, the ultimate purpose of industrial Internet is to realize the deep integration of virtual economy and real economy, rather than just to establish an old economic pattern of binary opposition as in the era of consumer Internet.
The driving force of the industrial Internet is not the Internet
However, every existence associated with the “Internet” is driven by the “Internet”, the “Internet technology”, and the “Internet model”. Therefore, when the industrial Internet began to emerge, people also began to focus on the “Internet”. They hope to realize the development of industrial Internet with the help of the Internet, and they try to bring continuous development momentum to industrial Internet through the Internet.
The Internet, however, cannot bring power to the industrial Internet. Strictly speaking, the Internet in the classical sense is powerless in the face of the industrial Internet. In the era of industrial Internet, the industry itself has to undergo a profound and thorough change from the outside to the inside, from beginning to end. In this process, almost all elements, processes and links of the industry itself will undergo a profound and thorough change.
Can the Internet change elements of the industry? Can the Internet change the production logic of the industry? Can the Internet change the way industries work? Obviously, the Internet is powerless in the face of these problems. So, how on earth to let the Internet continue to play a role in the industrial Internet era? The author believes that the most critical point is to do a good job in the evolution and innovation of Internet technology.
In other words, it is to use the Internet to incubate new technologies, especially those that can bring changes to the elements, processes and links of the industry itself. When the Internet incubates these new technologies, we’re going to use these new technologies to transform the industry, we’re going to use these new technologies to transform the industry itself. Only when new technologies become the driving force of the industrial Internet, and only when new technologies bring new development possibilities to the industrial Internet, can the development of the industrial Internet get rid of the stumbling block of the Internet.
It should be emphasized that the Internet is not without merit in this process. The author believes that in the future, the Internet will assume more of the role of incubator. The Internet has such potential from both a capital point of view and a technology point of view. On the one hand, in the era of consumer Internet, players have accumulated rich capital accumulation, they have enough capital to do new technology research and development and innovation. On the other hand, in the consumer Internet era, players have accumulated a wealth of data resources that can be incubated into new technologies. For example, the big data technology we see now, the artificial intelligence technology we see now, are more or less related to the Internet.
When the Internet incubates new technologies and these new technologies become the driving force of the industrial Internet, at this time, the industrial Internet can be equipped with the conditions to develop a new path suitable for its own development. If the Internet technology is still regarded as the driving force of the industrial Internet, if the Internet is still regarded as the essential connotation of the industrial Internet, then, in the end, the industrial Internet is still just a concept to continue the life of the Internet. When the players will draw out the energy of the industrial Internet, everything will start from scratch.
Under the background that the development of industrial Internet has entered the deep water area, we need a new understanding of industrial Internet. In such a process, the most critical point is to clarify the relationship between the Internet and the industrial Internet, to understand the development of the Internet and the industrial Internet. When we really understand the relationship between the Internet and the industrial Internet, especially the development of the industrial Internet away from the mire of the Internet, the development of the industrial Internet can truly enter its own development cycle.