Digital retail is deeply affecting and changing the running logic and development mode of retail in a brand-new way.It is not only generating momentum for the retail industry, but also reshaping the industry itself.Because of this, it is reasonable to believe that the age of digital retail is bound to be an era of profound change in the retail industry itself.Starting from this, the development of the retail industry can completely get rid of the dependence on the Internet and truly enter a new development cycle.According to the logic of the past, what we think of as digital retail is more reflected in the function and role of digital technology to improve the efficiency of traffic conversion.That is, digital retail, as it’s called, is still traffic, and it’s still traffic-centric.But is this really the case?Later developments show us that so-called digital retail is not just a game of traffic, but has a richer connotation and meaning.Jumping out of the vicious circle of traffic, standing in a higher dimension and seeing digital retail from a more diversified perspective, has become the key to its new development.
The author believes that when digital retail gets rid of its dependence on traffic and realizes its immunity to traffic, its development can truly enter a new stage.Otherwise, the development of digital retail will remain Internet-based, traditional and archaic.Even if it can achieve certain development, but such a development, still cannot be sustained.
Out of the traffic trap, digital retail is entering a new cycle when the next profound and radical change is taking place in every industry.If I had to sum up the change, it has been a trend to jump out of the traffic trap and really look at digital retail itself in a new way.In a sense, only after entering such a stage can the development of digital retail truly enter a new development cycle.Traffic is no longer the key to digital retail.Unlike the previous development of the retail industry on the extreme dependence on traffic, now the retail industry has begun to show more and more on the side of traffic dependence.The reason is that the current flow is no longer as full of opportunities as before, now the flow is no longer as full of dividends as before.More precisely, flow has become retention.When the flow becomes the retention, if we use the traditional mode and method to find a new development mode, it is bound to be unable to obtain long-term development, only to look at the flow itself from a new Angle, and find a new development mode in line with the retention, in order to truly bring the development of digital retail into a new stage.
In the age of retention, more test is the players for the given flow of mining ability and transformation ability, more test is the players for the conversion efficiency of the established retention.To achieve this, only relying on the Internet technology is bound to be impossible to achieve, only relying on the Internet model is bound to be impossible to achieve.The author believes that in this process, more test is the ability of players to activate and transform the amount with the help of digital technology.If one must look for the key to the development of digital retail at such a stage, retention, is definitely the one that replaces traffic.Only by grasping such a key point as retention, and finding the right way and method to activate and transform the retention, can the development of digital retail really get rid of the stumbling block of the Internet era and truly enter a new stage of development.The platform model is no longer a panacea for digital retail.No matter for the e-commerce players, or for the SaaS service providers, the platform model has always been their main business model.In essence, this is also the result of players’ extreme dependence on traffic.It is precisely because players are extremely dependent on traffic that they use the platform model to continuously obtain traffic, and constantly gather all kinds of traffic onto their platform.However, when digital retail breaks out of the traffic trap, everything changes in a profound way.
In the age of retention, more testing is the ability and depth of intervention of players for the retail industry itself.Only by constantly improving the intervention ability and depth of the retail industry itself, and constantly improving the transformation ability of the retail industry itself, can they find new development opportunities in such an era.Therefore, the platform model is no longer a panacea for digital retail, even in some cases will become a burden of digital retail.If we summarize the new model of digital retail, it is the key model of digital retail in the age of quantity.Under such a model, there is no so-called platform and center, and every process and link is an essential part of the operation process of digital retail.Under such a model, there is no so-called matchmaking and intermediary, and the transaction is more completed and realized in a logical way.Under such a model, the upstream and downstream of the industry itself have undergone profound changes, and under such profound changes, a new balance has been established.Internet technology is no longer the source of digital retail.In the past, we have seen digital retail, its internal source of power, in fact, is still Internet technology.Whether we see live with goods, or the operation of private traffic, in essence, is still built on the Internet technology.From this point of view, Internet technology is still the source of digital retail, is still the main driving force of digital retail.
While Internet technology can continue to play an effective role, it is still possible to achieve certain development just by virtue of Internet technology.However, when the Internet technology no longer works, especially when the Internet technology can no longer bring sustained momentum to the development of the industry, its development is bound to hit a dead end.When the development of digital retail out of the traffic trap, we began to see more and more digital technology began to replace the Internet technology as the source of digital retail development.Unlike Internet technology, which only makes matchmaking and intermediary, digital technology is more to transform the retail industry itself from the depth, bottom and inside.Whether it is the transformation of the internal elements of digital retail or the reshaping of the internal process of digital retail, digital technology is replacing the Internet technology and becoming a new driving force for development.At present, the development of digital retail has entered a new stage of development as a result of getting rid of the constraint of traffic.At this stage, the development model that has worked so well in the Internet era begins to fail, and a new development takes place instead.For every player who wants to make a difference in the new phase of digital retail, finding new entry points and opening up the new development of digital retail is the key.
As digital retail bids farewell to traffic, its development begins a new cycle.At this stage, the logic of digital retail begins to undergo a profound and radical change.Only by finding a new direction of development at such a stage can the development of digital retail break the bottleneck and truly enter a new stage of development.So where is digital retail headed?Specifically, it mainly includes the following aspects.Be the traffic itself, be a part of the retail industry.In fact, for many digital retail players, they are still outside the retail industry and still see themselves as third parties.Only in such a way to land and practice digital retail, it is bound to be unable to achieve long-term development.This is especially true in the context that the flow itself has morphed into retention.To achieve new development, it is necessary to define oneself with new roles in order to achieve new development.
The author believes that for many digital retail players, they need to become more of the traffic itself, become a member of the retail industry, take the initiative to participate in the daily operation process of the retail industry.Only really become the flow itself, the so-called concept of flow, in order to no longer exist, in order to transform into a residual amount.Similarly, only when the players of digital retail truly become the traffic itself, can the platform model we have seen in the past, as well as the matching and intermediary we have seen in the past disappear, and the development of digital retail can truly enter a new stage of development.Only when they truly become the traffic itself, digital retail players are no longer a bystander, but begin to become a member of the retail industry. They can sense the pulse of the retail industry at the first time, and find a new development model suitable for their own.Lay out new technologies and find new driving forces for digital retail.At present, the Internet era is fading away and becoming a trend and trend.In such a big background, still rely on the Internet technology, is bound to be unable to achieve long-term development.For every player who wants to make a difference, constantly layout new technology, especially digital technology, in order to open a new development breakthrough, has become a development key.
With the power of new technology, especially the power of digital technology, we can fundamentally change the development mode of Internet technology, which is only to make matchmaking and intermediary, and break out of the development logic of Internet technology, which is only to use platform and center, and break the development mode which is only to transform the surface, but cannot go deep into the inner.Really find a new development breakthrough.It can be predicted that in the new development cycle, the players who can really make new development breakthroughs and bring changes to the development of digital retail must be those who can really layout new technologies and transform the retail industry with new technologies.Without the layout of new technologies, the so-called players of digital retail are still only players driven by Internet technology. Even if they can achieve certain development, such development is bound to be unsustainable.
As retention replaces traffic as the key to digital retail, the logic of everything is changing in a profound way.To realize the reality that the development of digital retail has entered a new cycle behind such a change, and to find a matching new development mode, can we really bring the development of digital retail into a new cycle.For every player who wants to make a difference in the new cycle of digital retail, actively integrate into the retail industry itself, become a part of the traffic, and find new technologies outside the Internet as the new driving force for development, in order to truly grasp the new development dividend in the new cycle and obtain new development.