A deep integration of the Internet and the real economy is taking place on the head of the Internet players. For such a integration, some people think it is a digital process, some people think it is an industrialization process. However, no matter how we define such a process, one thing is certain that a breakthrough cannot be achieved simply by following the logic and model of the past, especially the logic and model of the past platforms and centers.
In fact, we can completely regard this integration of Internet players and the real economy as the process of industrial Internet. It is foreseeable that after such a process, the era of industrial Internet that we once dreamed of will really come, and the former dual economy state of virtual economy and real economy split will be completely broken. What we have seen in the past is only the coat of transformation of the industry, but the difficulties and problems that cannot be transformed inside the industry will be completely solved.
For a long time, people are looking for the way and method to realize the industrial Internet. Whether it is for the Internet players, or for the real economy players, almost all are so. Looking back at the past development, we can clearly see that as long as we say goodbye to the development mode dominated by platforms and centers, and truly implement and practice the industrial Internet in a decentralized mode, the industrial Internet can completely get rid of the stumbling block of consumer Internet and truly enter a new stage of development.
Decentralization, so that the virtual economy and the real economy integrated
What is the Industrial Internet? In fact, it is a process to realize the deep integration of virtual economy and real economy. In fact, it is a process to solve the pain points and problems that cannot be solved in the era of consumer Internet. As we all know, in the era of consumer Internet, with the help of the “Internet +” model, people have completely changed their production and life, and online life has become a way of life. Virtual economy, is born in such a general background, with Ali, Tencent, Jingdong as the representative of the Internet players, is also in such a general trend of development and growth.
However, we should also see that after the baptism and catalysis of the consumer Internet era, a virtual economic form dominated by Internet companies has been formed, and such an economic form only changes the end of the industry, but does not really transform the front end of the industry. Therefore, when users have new demands for products and services, and when users are no longer satisfied with the changes in the way of connection and communication, the development of virtual economies represented by Internet players begins to encounter difficulties and problems.
In order to solve this problem, we must break the virtual economy and the real economy opposition, separation of the current situation, through the realization of the deep integration between the two, to promote the transformation of the industrial front end, to achieve the change of products and services, so as to solve the new changes in user consumption and demand. In the final analysis, it is necessary to realize the deep integration of virtual economy and real economy.
If we continue to follow the traditional platform and center model, it will not be possible. Only by really breaking the center dominated by virtual economy and the center dominated by real economy in the traditional sense, making them return to the state of re-mixing, and then recombining them, can the deep integration of virtual economy and real economy be realized in the real sense. This is what the industrial Internet is really about, and in the same way, this is the essence and original meaning of the industrial Internet.
Decentralization, so that the operation logic of the industry reshaping and reengineering
The so-called industrial Internet is actually a process of reshaping and reconstructing the operation logic of the industry. To be more precise, industrial Internet is creating a brand new industrial operation logic, so that traditional industries will no longer develop in the traditional way. In such a process, if we still develop and operate in the mode of the original center, if we still follow the traditional logic of development, it is bound to be impossible to achieve. To achieve such a goal and direction, we need to do it in a decentralized way.
When the original industrial center is broken, the previously rigid development logic will be reshaped and reinvented, and the producers and consumers we have seen in the past will no longer be producers and consumers in the traditional sense. Sometimes, producers may be consumers, and consumers may also be producers.
Take C-end users as an example. According to the development logic of consumer Internet, they are just a recipient of goods and services, and they will not produce anything. However, when decentralization is realized, especially when we look at it outside of the platform and the central thinking, we find that in many cases, they actually become producers, unlike the physical industry players who produce tangible products, they produce invisible numbers and data, and these numbers and data, It can be provided to the upstream industrial end to help the production of the industrial end.
The same is true for B users. In the process of centralization, the platforms and centers dominated by Internet players only act as matchmaking and intermediaries, and only do the third party, they will not be involved in the production process. In an age of asymmetric information, though, it does help to improve efficiency to some extent. However, when information supply is maximized and their efficiency in matchmaking and intermediary is no longer available, in order to obtain new development, they must break the original center and obtain new development by returning to the industry and embracing the industry.
Therefore, no matter for the C end, or for the B end, in the context of the industrial Internet, in fact, they need to carry out a deep and thorough transformation of their own operating logic. To achieve such a transformation, just under the original center, is bound to be impossible to achieve. Only by achieving decentralization, only by breaking the original center, the industrial Internet can be truly realized.
Decentralization, so that the operation efficiency of the industry to improve again
The development model of consumer Internet, the reason will be in such a short period of time, get such rapid development. One of the important reasons is that it improves the operation efficiency of the industry to some extent. Observing the “Internet Plus” model, we no longer feel the word “efficiency”. Similarly, those players who can really improve the efficiency of the operation of the industry, almost all of them have made great progress.
At the same time, we should also see that the improvement of industrial operation efficiency of consumer Internet is based on the centralized and platform-based business model. The lack of platform and centralized business model, the lack of scale advantage, such a development model of consumer Internet, is unable to achieve the improvement of industrial efficiency. This is the fundamental reason why we see so many Internet players are constantly expanding their own changes and building their own ecological system.
However, we should also see that when the information asymmetry is broken, when the scale of platforms and centers continues to expand, and when the boundaries of Internet players continue to expand, their functions and roles in improving the efficiency of industrial operation are actually declining. In addition, their functions and effects for users are also starting to go in the opposite direction. In the past, they were user first, customer first, but later, the so-called users became trapped in the system, become captive objects.
It can be seen that the development mode of consumer Internet dominated by centralization and platformization is actually on the decline in promoting industrial operation efficiency. In order to solve this problem and promote the operation efficiency of the industry once again, we must develop in a brand new model, and we must break the development model of the era of consumer Internet. It is in this context that the concept of industrial Internet is proposed.
In order to truly let the industrial Internet land and improve the efficiency of the industry again, we need to bid farewell to the platform and center oriented development model in the era of consumer Internet, and use the decentralized and de-platformized model to construct a new way of connecting the upstream and downstream of the industry, so as to improve the operation efficiency of the industry once again. From this point of view, the decentralized model is still the key to the industrial Internet.
When the decentralized model begins to mature and allow the industrial Internet to take hold, the new supply and demand model can be established. At this point, the two ends of supply and demand will no longer be a consumer Internet type matchmaking and intermediary model, but a peer-to-peer model. When such a model is truly mature and perfect, the industrial Internet era can be truly completed and realized.
conclusion
A deep integration of Internet players and the real economy is taking place among the top Internet players. This is the inevitable development of the Internet industry and the real economy to a certain stage. After experiencing the separation and opposition between virtual economy and real economy in the era of consumer Internet, they actually need a deep integration. Because after such a deep integration, their functions and roles can be given full play; Because after such a deep integration, users’ pain points and problems can find new solutions. Industrial Internet is derived and emerged in such a big background.
Observing the implementation and practice of industrial Internet, we can clearly see that decentralization is becoming its model and direction. It can be predicted that only by achieving decentralization and breaking the development mode in the era of consumer Internet can the industrial Internet be truly implemented and realized, and the integration of Internet and real economy can be truly completed.