Fintech, the new blue Ocean

Fintech, with a brand new face, is coming to people again. This new look is manifested by new infrastructure, and its function and significance is to boost and support the development of the real economy. This is what fintech should look like. Fintech is showing more and more new trends in its development: finance is no longer simply regarded as a tool and means to obtain income, but as a bridge connecting virtual economy and real economy, with the power of science and technology to transform and empower the industry.

This new connotation and meaning is becoming the new choice for fintech players.

In the past, fintech players did not explore and practice their ways and methods to integrate with the real economy and industry, but only regarded players of the real economy and industry as a kind of traffic;

Now, fintech players are thinking more about how to achieve deep integration with the real economy and industry. On the basis of realizing the transformation of the real economy and industry, they will find new ways and new methods to realize cash.

On the face of it, this new evolution is much more difficult than the traffic-led approach. In essence, this evolution brings much more imagination space than the traffic era, and brings much more industry changes than the traffic era. Perhaps that’s why there are so many players involved and why there are so many new ways of fintech emerging.

In a sense, fintech is entering a new era where its function and significance can be fully played. That’s what fintech is supposed to be about, so it’s more of a fintech comeback.

Fintech, starting to come back to itself

There is no clear definition of what fintech really is. A direct result of this ambiguity is that people just think of fintech as a concept, but don’t really connect the inner meaning of fintech with the outer expression.

For Internet players, what they understand as fintech is more a kind of existence derived from the Internet model. The so-called fintech is just a method and tool for them to practice new traffic patterns.

For traditional financial players, what they understand about fintech is more a kind of existence derived from the financial industry. The so-called fintech is just a method and tool for them to transform the elements and processes of traditional finance. In this process, when financial institutions represented by traditional banks, securities and investment behaviors implement and practice fintech, they focus more on thinking about how to transform finance itself by means of technology, so as to make finance more efficient and more in line with the development and needs of the current industry.

No matter for Internet players or traditional financial institutions, they regard fintech as a tool and means. They are maintaining and continuing their original form rather than changing themselves. Obviously, this kind of understanding of fintech is not comprehensive and will only lead the development of fintech into a dead end.

After a period of exploration and practice, fintech began to bid farewell to the role assigned to it in the past and began to embark on a new path of self-centered development.

At this moment, fintech is no longer making wedding clothes for others, but starting to think about how to walk out of a new way of development in line with their own, independent.

At this moment, fintech is no longer the maintainer of traffic patterns, no longer the “scalpel” of traditional finance, but has become an independent existence.

Say goodbye to the past and open up a new blue ocean for fintech

As fintech starts to come back into its own, we need to find a new way to grow that really works for it. Only then can fintech truly put the past behind it. In the opinion of many people, fintech will face more and more difficulties and challenges when it breaks away from the previous development mode dominated by tools and means. In my opinion, when fintech starts to put the past behind it, it will reap more opportunities and dividends, and even open up a new blue ocean.

Why do you say that? Here’s why:

1. The rise of new industries continues to deliver dividends


In the Internet era, the industry itself has not changed much, and the design, production and other processes in the upstream of the industry are almost all the same. What has really changed is just the way of operation and marketing, in summary, just the way of operation and marketing has shifted from offline to online. In the case of information asymmetry, just changing the way of operation and marketing in this way can indeed gain certain development space and is indeed efficient. However, when the supply of information is greatly enriched, when the channels for product access are greatly complete, when information asymmetry becomes information redundancy, everything will change.

At the same time, consumer demand also began a new shift: consumers no longer focus on efficiency, but began to focus on quality. The “quality” here includes: whether the product is good, whether the demand is satisfied, whether the experience is good and many other aspects.

The truly effective solution is not to change the way and method of Internet information docking, but to change the industry itself and use new industries to meet new needs. At this time, the transformation and upgrading of traditional industries began to be put on the official agenda. To realize the transformation and upgrading of traditional industries, it is inevitable to need new infrastructure, and it is inevitable to need new financial and technological means. At this time, the role of fintech as a new type of infrastructure began to be discovered. With the increasing demand for new fintech, new dividends are being released.

It can be said that the rise of new industries has provided a new growth soil for the development of fintech and found a new application for its development. By deeply and thoroughly transforming the elements, processes and links of traditional industries, the functions and roles of fintech begin to be continuously released, and the growth space brought by this will be incomparable in the Internet era.

2. The maturity of new technologies will continue to release dividends

In the Internet era, the most fundamental reason why fintech players are so persistent and insistent on the Internet-style development model is that Internet technology plays a decisive role in it. If fintech is still dominated by Internet technology, its development will still stay at the previous level of development. This is the fundamental reason why fintech has never gotten rid of the Internet after so many years of development.

Different from the previous fintech, which excessively relies on Internet technology and is dominated by Internet technology, many new technologies have begun to mature and improve continuously, and have begun to have a deep and thorough connection with the industry more and more. At this time, fintech is no longer an Internet-style existence, but a new technology-style existence. The way it relates to the industry is also not Internet-style, but new technology-style. Internet-based relationships focus more on matchmaking and mediation, while new-technology relationships focus more on transformation and empowerment.

Internet-style fintech is more about traffic; New tech fintech, on the other hand, is more about quality. The so-called quality more represents the empowerment and transformation of traditional industries by fintech, as well as the new dividends it brings to fintech players. It can be said that when more and more new technologies begin to mature, fintech will gain more and more new momentum, so as to realize more new dividends of industrial reform.

3. The emergence of new models continues to deliver dividends

The lack of new business models has resulted in the fintech of the past being more like the Internet. With the rise of new industries, the maturity of new technologies, new business models, also began to emerge. When the new model replaces the Internet model and becomes the new direction of fintech, it will also release more and more new dividends of development.

In the Internet era, the business model of fintech shows more features of matchmaking and intermediary. Whether it is to facilitate the connection between the upstream and downstream of the financial industry, or to match the reformers and the reformed in the financial industry, in the final analysis, the flow is the ultimate pursuit. When new industries arise and new technologies mature, new business models of fintech begin to emerge.

Different from the Internet era, which only relies on traffic to build business models, the new model of fintech pays more attention to more long-term and deeper aspects. If we regard fintech in the Internet era as a single, unsustainable business model, then the new model of fintech pays more attention to multi-angle and all-round profit realization.

For example, fintech players can play the role of their own infrastructure, continue to use new forms of integration with the industry, to achieve new development, in this respect, digital is a prominent representative; For example, fintech players can play their role throughout the industry and gain more imagination through deep and comprehensive integration with the industry. In this respect, new infrastructure is a prominent representative. For example, fintech players can achieve deeper and diversified integration with the industry and find more new development opportunities by transforming and empowering the industry. In this respect, new finance is a prominent representative.

In any case, the new model will completely bid farewell to the single and unsustainable business model of fintech and realize a richer, more diversified and more sustainable business model, thus opening more imagination space for the development of fintech and realizing more development possibilities.


Fintech is entering a completely new stage of development.

I think fintech at this stage is what fintech should be and what fintech players should choose. At this stage, fintech is no longer an Internet-like existence; At this stage, fintech is no longer a deviant being; At this stage, fintech is no longer an isolated industry.

With this as the beginning, fintech will bid farewell to the brutal growth of the Internet era, will abandon the Internet type of dabble, will return to industry, will return to itself. A new era of fintech in the true sense will truly come, and the dividends released from it may only belong to those who can truly make fintech back to themselves.


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