When people’s understanding of the industrial Internet becomes deeper, a new picture is slowly unfolding. In the past, the industrial Internet was still regarded as Internet-like, that is, the industrial Internet transformed the industry just like the consumer Internet era transformed the users. In this process, Internet players are third parties who do not participate in the actual operation of the industry, but merely act as matchmakers and intermediaries.
Once upon a time, what people thought was the internal logic of the industrial Internet was actually no different from the internal logic of the consumer Internet. Therefore, what we see is that when the industrial Internet was just emerging, more players focused on how to get as much B-end traffic as possible and how to transform B-end as much as possible. As a result, a battle for traffic based on the traffic of end B is started.
This scenario plays out over and over again, whether in retail or finance. It has to be said that by transferring the object of traffic from end C to end B, there is indeed some room for development. However, only to change the flow of objects, but not to change the role and positioning of the players, even if the gorgeous development, are just a flash in the pan.
Thus, we see a series of concepts represented by the new retail, the new finance fleeting. In-depth analysis of the reasons, it is not difficult to see that only to view the industrial Internet with the thinking of traffic and the logic of the platform, to find the development mode and method of the industrial Internet, can not achieve long-term development. Jumping out of the logic of traffic, to look at the industrial Internet from a new perspective, to find the way to break the industrial Internet, is the key.
Traffic is not the key to the industrial Internet
Through the literal meaning of industrial Internet alone, we can clearly feel that industrial Internet is actually inextricably linked with the Internet. As a result, many players take it for granted that the so-called industrial Internet can be completely adapted to the Internet. As a result, in the early days of the industrial Internet, many players saw it simply as a tool to gain new traffic.
Whether it is the reconstruction of the three elements of new retail, such as people, goods and field, or the enabling and transformation of traditional finance by new finance, it always has the shadow of flow. Although this way can indeed give players a certain space for development, but only to regard it as all of the industrial Internet, then, the so-called industrial Internet is bound to walk into the dead end of the Internet again.
The author believes that in the era of industrial Internet, traffic is not the key, or even can be said to disappear. One of the most important reasons for such a judgment is that in the era of industrial Internet, there is no such thing as the existence of third-party platforms in the era of consumer Internet. No matter for industrial players or Internet players, they are all part of the industry, they are a part of the industry.
When the boundary between the industry and the Internet is gradually closed, the so-called third party, in fact, no longer exists. In this case, although we will still see traffic of one kind or another, the true sense of Internet traffic is no longer. In this case, if we still regard traffic as the key to the industrial Internet, it is bound to lead into the traffic trap.
Only by jumping out of the traffic and looking at the industrial Internet from a completely new perspective can we bring its development to a completely new stage. The author believes that in the era of industrial Internet, it is actually an era of traffic removal. In such an era, what really drives the development of the industry is not the amount of traffic, but the level of industrial transformation ability.
For any player, as long as they can transform the industry, as long as they can upgrade the industry, as long as they can realize the deep integration of the virtual economy and the real economy, even if there is no flow advantage, it is still able to get development. Therefore, when we look at the industrial Internet, we need to jump out of the traffic, really stand in the perspective of the industry to think and look at, only in this way, we can really grasp the essence of the industrial Internet and the original meaning.
Beyond the traffic, is the blue ocean of industrial Internet
When traffic is no longer the key to industrial Internet, what we need to find is the new blue ocean of industrial Internet. What is certain is that in this new blue ocean, we will get far more imagination than the flow-oriented development model. Starting from this, we can really jump out of the Internet type of development cycle, really into the beautiful era of industrial Internet.
Deep integration of industry and the Internet. If we look for the new blue ocean in the era of industrial Internet, the deep integration of industry and the Internet is undoubtedly the one that cannot be ignored. In this era, whoever can deeply integrate the two elements of industry and Internet, who can truly integrate industry and Internet, will be able to grasp the new development dividend.
Just because of this reason, we have seen the head of the Internet companies represented by Ali, Tencent, Jingdong, started a new development of entity integration. In essence, only when these Internet players find a focus in the upgrading and transformation of the industry can they find the value and significance of the continued existence of the industrial Internet era, and they can continue to enjoy the development dividend of the industrial Internet era. Otherwise, they are still just a traffic as the ultimate pursuit of existence, when the traffic dividend is completely no longer, their development will also hit a dead end.
Only by constantly finding ways and methods for the deep integration of industry and Internet, and constantly establishing its own role and status in the process of the deep integration of industry and Internet, can new development be opened. This is the beginning of the industrial Internet from a traffic as the ultimate pursuit of existence, transformation into a farewell traffic, the virtual economy and the real economy integrated existence. Only in this way can new industries emerge, the Internet be reborn, and new developments be opened.
New productive forces, reconstruction of production relations. One of the most important reasons why industrial Internet has such a strong development potential is that it reconstructs a whole set of productive forces and production relations, and new business models are derived from such a brand new productive forces and production relations. If you look for traffic outside the industrial Internet of the new blue ocean, I think, this point is the most can not be ignored.
In the era of consumer Internet, the reconstruction of productive forces and relations of production has not happened and appeared. Although the Internet has become a brand new way of life, the elements that constitute the industry and the operation logic of the industry have not changed. Therefore, in the era of consumer Internet, we only bring efficiency improvement through the way of disintermediation, but it does not change the industry itself.
When the industrial Internet era arrived, everything was changing. With the deepening of the integration of the Internet and the industry, the constituent elements of the industry, the internal logic of the industry and the operation mechanism of the industry will undergo a profound and thorough change. As a starting point, we can enjoy not only the development dividend of de-intermediation in a simple sense, but also the new dividend derived from new productivity and production relations. Predictably, such a development dividend is much larger than that brought by the era of consumer Internet, much more.
A new supply and demand mechanism. Another key reason why the industrial Internet has such great potential for development is that it has constructed a new set of supply and demand mechanisms. Under such a new supply and demand mechanism, the traditional Internet model is no longer effective, and there is no need for the traditional Internet players to exist. For every player who is interested in making a difference in the industrial Internet era, how to find a new position under the new supply and demand mechanism and how to find a new development breakthrough under the new supply and demand mechanism is the key.
The author believes that in the era of industrial Internet, the Internet platform in the classic sense does not exist in the current role of matchmaking and docking, but in another completely new form.
As we all know, in the era of consumer Internet, Internet platforms play the role of matchmaking and docking. Only on the Internet platform can the upstream industrial end and the downstream consumer end reach a deal and docking. Although this supply and demand mode has made progress compared with the traditional supply and demand mechanism, with the redundant information on the Internet platform and the evolution of the demand side, it is inevitable that such a supply and demand mechanism cannot achieve long-term development.
How to establish a new supply and demand mechanism, so that the industrial end and the consumer end can realize more efficient, more smooth connection, has become the new blue ocean of the industrial Internet. The author believes that in the era of industrial Internet, the connection between supply and demand is not only realized by the matching and intermediary of platforms, but also by the seamless connection between supply and demand. In this process, the original role of matchmaking and intermediary played by Internet players will be increasingly replaced by the combing and integration of numbers and data, and the original Internet platform will become a “connector” of data and numbers. In this case, the value and meaning of players is more in the seamless connection of supply and demand than in the matchmaking and intermediary.
It is impossible to grasp the essence and significance of industrial Internet in any case if we only look at industrial Internet from the perspective of traffic. Only by jumping out of the stumbling block of traffic and really looking at the industrial Internet from a new perspective and exploring the new blue sea of industrial Internet can the industrial Internet truly enter a new stage of its own development. With this as the beginning, the industrial Internet era in the real sense can come and grasp the new dividend of the industrial Internet era.