As the development of the metaverse begins to become deeper, we increasingly feel that there is a connection between it and the industrial Internet, or even that the metaverse is a part of the industrial Internet. Understanding and straightening out the relationship between the meta-universe and the industrial Internet, and thus opening the new crux of the development of the industrial Internet, is the key to ensure that the development of the meta-universe and the industrial Internet into a new stage.

As we all know, the meta-universe is trying to find a channel between the virtual world and the real world, while the industrial Internet is trying to bridge the barriers and gaps between the real economy represented by the industry and the virtual economy represented by the Internet. From this logic, the metaverse can be classified as part of the industrial Internet. Perhaps, starting with the meta-universe, the era of industrial Internet in a real sense will finally come.

However, many people don’t realize this. They only looked at each other from the perspective of the meta-universe and the industrial Internet, and finally separated the connection between the meta-universe and the industrial Internet, and even brought the development of both into the right development track. In the long run, the meta-universe and the industrial Internet, which should have been inseparable existence, become two isolated and closed existence, not only unable to promote each other, but also may hinder each other, and ultimately cannot give full play to their functions and effects.

The metaverse is standing in opposition to the industrial Internet

When it comes to metacomes, people tend to associate them with experiences that satisfy the user. At the end of the day, players are jumping on the metacombe bandwagon because, in many cases, they simply see how it attracts users and traffic. This is actually the logic of the development of the Internet is interlinked. Looking back at the development of the Internet, it is very clear that it has a similar binding force on traffic.

Clearly, just seeing the metacom as a being that gets traffic, just seeing the metacom as a being that satisfies traffic, it’s starting to move more and more toward the opposite of the industrial Internet. Starting from this, the meta-universe will not only fail to promote the development of the industrial Internet, but will even hinder the development of the industrial Internet.

The metaverse looks at end C, not end B. Whether from the starting point of the meta-universe or from the point of view of the meta-universe, it is inextricably linked with the C terminal flow. However, if the metaverse is only an existence that stays at the C-end and does not penetrate into the industrial end, then it can still only change the surface of the industry, but cannot transform the inside of the industry.

Different from the meta-universe, the industrial Internet began to focus more and more on the B end. Whether in terms of business model or transformation object, the industrial Internet is moving towards the opposite of the meta-universe. In the long run, the metaverse can only be reduced to a existence that obtains C-end users, rather than a existence that transforms B-end, and the boundary between it and the industrial Internet will become bigger and bigger.

How to deeply combine the meta-universe with the industry, and how to obtain the traffic through the transformation of the industry by the meta-universe, rather than through the marketing of the meta-universe, has become the key to ensure that the meta-universe and the industrial Internet can realize the bridge. Similarly, when the meta-universe and the industrial Internet walk on the same road, it can bid farewell to the past development problems and drawbacks, and truly enter a new stage of development.

The metaverse is about breadth, not depth. The author always believes that the key to the industrial Internet is that it constantly excavates the depth of the industry, constantly seeks new development and new dividends of the industry, and constantly achieves deep integration with the industry. If we compare to the industrial Internet as “well drilling”, only continuous drilling, only continuous deep, solid, it can really get sweet spring water. Therefore, for industrial Internet players, it should be more about depth than breadth.

Unlike the industrial Internet, what we see is that the metacomes focus on breadth rather than depth. With the development of the meta-universe, we see that more and more scenes, more and more industries begin to have contact with the meta-universe, “meta-universe +” has a tendency to overshadow “Internet +”. If we blindly combine the meta-universe with scenes and industries, the effect of marketing and promotion will be achieved. Obviously, this is the opposite of the original meaning of the industrial Internet.

How to make the meta-universe constantly have deep connection with the scene and industry, and constantly explore the possibility of the application of the meta-universe in the scene and industry, so that the development of the meta-universe can break out of the current only focus on the width, but not the depth of the cycle. Starting from this, the meta-universe can become the “strength outline” to help the industrial Internet, in order to make a fundamental change in the industrial Internet.

The meta universe is about marketing, not product. When it comes to metacomes, many gamers are most proud of the way it offers a completely new experience and the huge potential it shows off. From these points of entry into the metaverse, it is very obvious that it is more about marketing than product. To put it in plain English, the metaverse merely changes the way users experience it, but the product itself does not have much to do with the metaverse.

Undeniably, the meta-universe with such a novel marketing way and method, is indeed able to obtain a certain development. However, we should also see that if the meta-universe is not connected to the product side, when users actually use the product, there will still be some pain points and problems. Obviously, metaverse such a heavy marketing, but light product approach, in fact, and the original intention of the industrial Internet is the opposite.

Industrial Internet is mainly about transforming and upgrading industries, and then using new products and services to meet the needs of users, so that supply and demand can be connected again. Its entry point is the product upgrade and transformation. If the metaverse only focuses on marketing, and fails to transform the products and services themselves, as well as the production processes and links of products and services, then the metaverse will eventually stand on the opposite side of the industrial Internet.

Through the above analysis, we can see very clearly that the metaverse is moving towards the opposite of the industrial Internet. Obviously, if this situation goes on for a long time, it will not only fail to develop the two, but also lose an excellent opportunity for coordinated development. How to find the meta-universe and industrial Internet integration of the way and method, is every player must think about the important issue.

Industry, the “Connecting Point” of Metauniverse and Industrial Internet

How can we find the connection point between the metaverse and the industrial Internet? How to make the meta-universe and the industrial Internet cooperate? How can the meta-universe and the industrial Internet promote each other? The author believes that the most critical point is to give full play to the role of industry, and truly take industry as the “axis”, in order to let the metauniverse and industrial Internet deep integration.

Let the metaverse return to industry. As mentioned above, the metaverse focused its attention on End C, ultimately making it an overly market-focused existence. In order to bridge the metauniverse and the industrial Internet, the author believes that the most crucial point is to find the common ground between the two, so that the metauniverse and the industrial Internet can strive in the same direction.

In this process, let the meta-universe return to the industry, is undoubtedly the top priority. How do you get the metaverse back into business? In the author’s opinion, the most critical point is to constantly strengthen the metaverse’s ability and transformation to the B-end, and constantly find out the function and role of the metaverse in the process of driving the development of B-end. When the meta-universe is no longer exclusive to the C-end, when the meta-universe begins to have an effect on the B-end, and when the B-end is changed due to the addition of the meta-universe, then it has the possibility to be connected with the industrial Internet.

For meta-universe players, the focus should be more on how to use the new technology contained in the meta-universe itself to deeply transform the industry. When the meta-universe continuously provides solutions for the transformation industry, and when the meta-universe continuously finds development breakthroughs for the transformation industry, it can move towards the same direction of the industrial Internet and connect with the industrial Hulai network.

Put technology back in the driving seat. In my opinion, one of the most important reasons why metaverse and industrial Internet have the possibility of “chemical reactions” is that many of the technologies between them are actually connected. Therefore, taking technology as a breakthrough to find the possibility of combining the meta-universe with the industrial Internet is undoubtedly a place that cannot be ignored.

Whether it is the meta-universe or the industrial Internet, it is very clear that they are not dominated by technology, but by marketing and gimmicks. When that happens, then, the metaverse and the industrial Internet cannot find a connection anyway. To find the connection between the underlying technologies of the metauniverse and the underlying technologies of the industrial Internet, and to find the connection between their technologies, is the key to establish such a connection.

In the final analysis, we still need to let technology return to the lead, and let technology become the driving force for the development of the meta-universe and industrial Internet. When technology dominates the meta-universe and the industrial Internet, and when technology continues to drive the development of the meta-universe and the industrial Internet, they will inevitably enter the same river. From this beginning, the meta-universe and industrial Internet can achieve a real sense of great integration.

Let the virtual and real realize integration. As mentioned above, both the meta-universe and the industrial Internet are, in essence, looking for a way to achieve the integration of virtual economy and real economy. However, the metaverse focuses more on the consumer end, while the industrial Internet focuses more on the industrial end.

However, if only the virtual-real fusion just stay at the consumer end, or just stay at the industrial end, then, this virtual-real integration is still incomplete. Because the consumer end and the industrial end have not realized the real sense of connection, in order to solve this problem, the most critical point is to find the connection point between the metauniverse and the industrial Internet on the problem of virtual and real integration.

In the author’s opinion, one of the most critical points to establish the connection point between the meta-universe and the industrial Internet is to establish a great integration across the consumer end and the industrial end. Through such a convergence, we can really establish a complete set of supply and demand relations. Under such a new supply and demand relationship, the metauniverse and the industrial Internet are deeply connected.

conclusion

As the metaverse began to evolve, we began to see more and more connections between it and the industrial Internet. It can be said that the meta-universe is the “golden partner” of the industrial Internet. However, when the meta-universe began to become more and more traffic acquisition tools, when the meta-universe began to focus more and more on the consumption end, it began to go to the “opposite” of the industrial Internet. Clearly, this development is not good for either the metaverse or the industrial Internet.

Only by finding the connection point between the meta-universe and the industrial Internet, and truly establishing the connection between the meta-universe and the industrial Internet, can the meta-universe and the industrial Internet really promote each other and burst out new power. Starting from this, the meta-universe and the industrial Internet can meet each other halfway and come into being.