In a sense, it is not right to judge the success or failure of Internet home decoration only by the way and method of measuring the “Internet +” model. Even those already listed Internet home decoration platform, still will be faced with such problems in the process of development. For many people, the success or failure of the Internet home improvement market has been determined. The winners in their eyes are those players who have already gone public according to the “Internet Plus” model; The losers in their eyes are the players who are still figuring it out.

Is this really the case? I doubt it.

According to my understanding, the winner of Internet home decoration should belong to those players who can really bring profound changes and changes to the home decoration industry, rather than just those players who have been listed. Those who have gone public only mean that they have won the favor of the capital markets, and only prove that they are moving faster in the Internet age. There is nothing else.

However, we look at the problem of Internet home decoration, need to see more is, players can bring how much change to the home decoration industry, players can bring how much change to the home decoration industry. Only in this way, the so-called Internet home decoration, is meaningful; The so-called Internet home decoration, to return to the origin.

Therefore, we can be completely justified to conclude that the success or failure of the Internet home improvement industry, is still not clear. So, what kind of standard should we use to judge the success or failure of Internet home decoration?

First, the Internet is just the starting point.

For many, the key to the success or failure of Internet players is to see whether they have won the attention of the capital markets in the Internet era and whether they have successfully gone public. Although this approach has some reasonable points, but, if only to judge the success or failure of Internet home decoration, it is too simple and arbitrary.

In fact, the Internet is just a starting point. Because the Internet technology itself can not bring too much change to the home improvement industry, it is only a way and method to change people’s consumption and behavior habits. In order to truly solve the pain points and problems of the home improvement industry, we inevitably need to look for solutions from other aspects besides the Internet.

This is not only reflected in the Internet home clothes. Even in the Internet home decoration other “Internet +” species, we can also see such a clue. So the Internet is just a starting point, just an accumulation. With the starting point and accumulation of the Internet, we can save strength for the new development of the Internet home decoration.

The author believes that the future of Internet home decoration lies in digitalization, and the key to the success or failure of Internet home decoration also lies in digitalization. Only by means of digital transformation of home decoration, remodeling home decoration, the mission of Internet home decoration is completed. If only the development of the Internet home decoration stays in the Internet itself, then the Internet home decoration is bound to fall into a new predicament.

Secondly, the Internet home decoration is only a capital game.

In the final analysis, Internet home decoration and other Internet home decoration, just a capital-dominated game. In other words, those players who actually win the favor of capital will survive, and those who don’t will struggle. However, can this really represent the development of Internet home decoration?

Obviously not. The author believes that the real sense of the Internet home decoration, is not a game dominated by capital, but should be to meet the needs of users, adapt to the development of the industry as the leading. Only do this, the development of the Internet home decoration is on the formal.

So, we look in turn, the development of Internet home decoration really meet the needs of users? Really solve the user’s decoration pain point? Really follow the trend of industry development? Apparently, no.

Since the Internet home decoration has not done this, then, how can we conclude that those Internet players who seem to be successful in the Internet era have been successful? Obviously, such a judgment is also incorrect. Jump out of the capital cycle, put aside the flattery of capital, really to the user needs of the perspective, the real industry development perspective to look at the success or failure of the Internet home decoration, perhaps is the right way.

Again, the Internet home decoration is only to transform the user.

The reason why the players will be “Internet” and “home decoration” two elements of the combination, the most critical point is that they want to use the Internet to solve the pain points and problems of the home decoration industry, especially in the process of decoration users encountered pain points and problems. So, whether the Internet home decoration really achieve such a goal? Apparently, no.

Today, we will still see the decoration owners will still encounter many pain points and problems in the decoration process. In-depth analysis of the reasons, we can be very obvious that the Internet home decoration only changes the user’s home decoration behavior and habits, only changes the way and method of home decoration companies to obtain users, but does not change the home decoration industry itself.

If the Internet home decoration is only the end of the transformation of the home decoration industry, but not the front end of the transformation of the home decoration industry, then the so-called Internet home decoration has lost its supposed function and significance, but just become a tool and means to obtain users and traffic. For those who get enough users and traffic in the era of Internet home decoration players, they are the winners of this era, for those who do not get users and traffic players, they are the losers of this era.

Obviously, just to judge the success or failure of Internet home decoration, is also inappropriate. Only real users to change the home decoration industry, transformation of the home decoration industry to judge, can really let the development of Internet home decoration into a new era. From this point of view, we still can not use the Internet home decoration to judge the success or failure of home decoration.

When the Internet goes far away, what we see is the beginning of the end of the development model led by “Internet Plus”. At first glance, in such a battle, the players who have really finished the capital development path are the ultimate winners. Well, not really. The real “Internet +” model, not really settled, Internet home decoration, the same. Realize this point, and find a real suitable for the future development of the Internet home decoration road, in order to really bring the development of the Internet home decoration into a new stage of development, the Internet home decoration will not be reduced to a phased existence.