When we mention the Internet home decoration, it will always be associated with many pain points and problems of the Internet. This is true whether it is simply disintermediation or savage harvesting of traffic. In the final analysis, the Internet home decoration industry can not really solve the pain points and problems. Therefore, when the appeal of Internet home decoration is no longer, especially when the Internet home decoration can no longer bring capital and traffic to the players, they will choose to flee.
It is in such a situation that we see the emergence of new home decoration species represented by the whole outfit. Whether from the Internet home improvement market losers, or from the traditional sense of large household enterprises, almost all focus on the body of the whole. At the same time, the capital market will also focus on the integrated market. For a time, the assembly market began to hot up, the familiar picture in the Internet home decoration era, now began to appear in the assembly market.
However, although the emergence of the whole outfit, let has fallen into the confused period of the home decoration industry to find the direction, and through the whole outfit, players can indeed get real benefits, but we also have to see that if the whole outfit is only for the flow, if the whole outfit is only for the capital, then the development of the whole outfit industry, Will inevitably fall into the Internet home decoration cycle.
Packing is not for traffic
Observing today’s integrated players, we can clearly see that they will join the integrated industry, the reason why they will have such great expectations of the integrated market, one of the very important reasons is that there is a flow dividend in the integrated market. Whether it is the traffic of real estate customers brought by the advent of the era of hardbound delivery, or the growth of C-end users brought by the skyrocketing demand for assembly, we can clearly see that the traffic has always played a very important function and role in the development process of the assembly industry.
However, if we regard the flow as the ultimate goal of the assembly, if we regard the flow as the lifeline of the assembly, then the development of the assembly industry is bound to fall into the Internet home decoration cycle. The so-called whole, only can become a player in order to obtain and harvest the flow of the marketing concept, and can not bring substantial impact on the development and evolution of the home improvement industry and promote.
In fact, the whole outfit, is not born for the flow, but for the industrialization of home decoration and digital paving. When the development of the home improvement industry has experienced the baptism and catalyst of the Internet era, people begin to find that only improving the efficiency of the home improvement industry from the downstream can only be effective in a short time. In order to truly improve the operating efficiency of the home improvement industry fundamentally, it is necessary to start from the industry, and it is necessary to start from the home improvement itself.
How to find the way and method of transmutation of upstream industry of home decoration industry has become an important subject that people must face. The whole, is in such a big background appeared. Therefore, the whole outfit is not born for the flow, but for the development and change of the home decoration industry. Standing outside the traffic to look at the whole, and looking for the whole landing way and method, is to ensure that the whole can really jump out of the Internet home decoration development cycle of the key.
Outfit, not the next “Internet home decoration”
From the whole body, we see more is the shadow of the Internet home decoration. However, the Internet home decoration industry is the home decoration industry’s overall process and links are all concentrated on the platform, and these processes and links have not been integrated. Now, the entire process and links of the home improvement industry are all concentrated in a central company, and these processes and links seem to be integrated. Although such an integration can meet the profound changes of the user side, can conform to the development trend of the home improvement industry, but if the so-called package just stay here, if the package is just a word game on the surface of the integration, then, the so-called package, in essence, will become the next “Internet home decoration”.
However, we should also see that the so-called outfit is not just the next “Internet home decoration”, not just a platform and center, but an existence with its own connotation and significance. The author thinks that the greatest significance of the assembly is that it is the deep integration and transformation of the complicated and lengthy process and link of the home decoration industry. Lack of this point, the so-called outfit, not the real sense of outfit, but a synonym for Internet home decoration.
Therefore, when we look at the whole outfit, we can not just be regarded as the synonym of the Internet home decoration, but to find the place where the whole outfit is different from the Internet home decoration, and give full play to these places. Only in this way, the development of the assembly industry can walk out of a different road from the Internet home decoration.
The author thinks that the biggest difference between the Internet and home decoration is that it is highly integrated for the process and links of the home decoration industry. In the era of Internet home decoration, players will indeed the process and links of the home decoration industry are all concentrated together, but this way is just a simple addition of the process and links of the home decoration industry, did not achieve the integration of these processes and links.
In the whole era, what players have to do is to find ways and methods to realize the process and links of the home improvement industry integration, and really let the process and links of the home improvement industry really integration together. When the process and links of the home improvement industry are integrated into one, when the process and links of the home improvement industry are no longer a simple addition, then the development of the home improvement industry can really enter a new stage of development, and the whole outfit can completely get rid of the mire of the Internet home improvement.
Assembly is not the end, but the starting point
Indeed, the present decoration industry is indeed the explosion of new dividends. Whether from the level of capital, or from the point of view of flow, it is so. However, we should also see that these only provide early nutrition for the development of the packaging industry. When the packaging industry is truly mature, it is bound to find a truly suitable for its own development of a new way. In a sense, the assembly is not the end, but a starting point. Only in this way, the development of the whole outfit can jump out of the Internet home decoration and traditional home decoration development cycle, really into a new stage of development.
I think, the so-called outfit, in fact, is for the home decoration of digital, intelligent outpost, looking for a breakthrough. In other words, only the realization of the real sense of the whole, the industrialization of the home decoration industry can be realized. When the industrialization of the home improvement industry is realized, the digitalization and intellectualization of the home improvement industry have new opportunities for development.
So when we look at the assembly, we can’t just look at the assembly itself, but we can look at it as a catalyst, a springboard. Starting with the whole outfit, looking for the new development direction of digital and intelligent home decoration is the key to ensure that the development of the home decoration industry can enter a new stage of development. If we only limit the whole outfit to the whole outfit itself, or even just regard the whole outfit as an existence to obtain traffic and capital, then the whole outfit is bound to be as fleeting as the Internet home outfit in the past.
Jumping out of the cycle of flow and capital, truly standing in the digital, intelligent perspective to examine and look at the development of the home decoration industry, and to look for the new future of the decoration, is the key to ensure that the development of the decoration can enter a new stage of development. Only in this way can we truly understand the true meaning and connotation of the whole outfit, and we can grasp the original meaning of the whole outfit.
It has to be said that the whole outfit is indeed a hot presence in the current home decoration industry. What we need to see more of, though, is that one of the big reasons why people are going into the package industry and putting the package down is that they are seeing in the package what they have seen in the past in the Internet home. However, we should not see the whole thing as just a similar existence to the Internet home, because that will only lead the development of the whole thing into a new dead end. Standing in a new perspective to look at the assembly, and to find the correct development of the assembly way and method, can really bring the development of the assembly industry to a new stage of development.