When more and more Internet players begin to move from virtual to real, a new era of development dominated by the industrial Internet is really coming. Judging from the performance of many players, this is more like a self-revolution of Internet players. After such a self-revolution, Internet players in the strict sense may no longer exist, replaced by a completely new form – the combination of virtual and real form.
Perhaps this is what the industrial Internet looks like.
In the past, people did not think so when it came to the industrial Internet, especially when the consumer Internet already had so many dividends. In many cases, what they think of as the industrial Internet is nothing more than a shift of users in the classic sense of Internet players trying to maintain their position.
When the development of the industrial Internet continues to deepen, especially when a series of new technologies begin to mature, when a series of new models begin to fall into place, especially the new commercial forms represented by the meta-universe begin to appear, a more magnificent picture of the industrial Internet is slowly unfolding.
In many cases, the industrial Internet is not the transfer of user objects by Internet players in the classic sense in order to maintain their own market position, but more in the search for a new self-positioning, a new development model, a new business logic. New industries began to become the leading role of the industrial Internet. With this as the beginning, the industrial Internet really entered a stage of its own development.
Standing in such a perspective, we re-examine the industrial Internet, perhaps, can get a more accurate answer.
Traffic is not the key to the industrial Internet
When the concept of industrial Internet was proposed, we saw that more and more players began to focus on the B users. As a result, a traffic competition wave dominated by the battle for B users began to arrive. Whether standing in the perspective of enabling, or standing in the perspective of transformation, the B-side traffic, is always the focus and the key for players to fight for.
When the development of the industrial Internet goes deeper, especially when the traffic of the B end is less than that of the C end, players begin to realize that they only look at the industrial Internet from the perspective of traffic to find the development breakthrough of the industrial Internet, and begin to show a more and more weak side.
In general, to look at the industrial Internet from the perspective of traffic, traffic as the key to the industrial Internet, can not get the desired effect, we need to stand in a new perspective to review and look at the industrial Internet.
Different from the bottomless dividend of traffic and the infinite expansion of the boundary in the era of consumer Internet, traffic has shown more new characteristics in the era of industrial Internet.
First of all, from the point of view of the scale of the flow, the flow at end B is not as extensive as that at end C. Simply from the point of view of the volume, the flow at end B and the flow at end C are not on the same order of magnitude. If we only treat the traffic of end B in the same way that we treat the traffic of end C, it is bound to fail to achieve the desired effect.
Secondly, from the perspective of the characteristics of traffic, the B-end traffic is not the same as the C-end traffic, which can achieve the cultivation of habits and complete the transformation simply by burning money and subsidies. The development mode, which has been tried and tested in the era of consumer Internet, begins to suffer more and more difficulties and challenges.
Compared with the blindness of end C, the traffic of end B is more rational and practical. They are pursuing longer term, more sustainable products and services. Whether, for example, the mode of production has been transformed; For example, whether new products have been created…
Thirdly, from the perspective of traffic demand, we all know that in the era of consumer Internet, the C end traffic pursues the efficiency of connection more. Therefore, we see the emergence of a series of Internet platforms dominated by scale and efficiency. Who is efficient and who is large has become the key of the C-terminal era.
However, users at the B end do not simply pursue efficiency, but more importantly, they pursue a deep and thorough change of the underlying production elements, their own production mode and traditional production logic, so as to improve the docking efficiency between products and users, rather than simply relying on the platform mode.
Through the above analysis, we can see that the flow is not the key to the industrial Internet, the amount is the key to the industrial Internet.
At this time, the real test of the players is no longer the size of the scale, the level of efficiency, but more test is the depth of the transformation of the players for the B-end users and the ability of the players to grow together with the B-end users. Only truly regard retention as the key to industrial Internet, and find more correct ways and methods to capture retention, is the key to determine whether to dig gold in the era of industrial Internet.
Platform is by no means the form of industrial Internet
In the era of consumer Internet, we have seen the emergence of a series of platforms.
The inertia of thinking in the era of consumer Internet makes people take it for granted that the era of industrial Internet is also an era of platform as the main form of expression. Therefore, when the industrial Internet just emerged, people would take it for granted that the platform model, people would take it for granted that the S2B business model, is the main form of industrial Internet.
Later development tells us that merely taking the platform as the main form of industrial Internet will only lead the development of industrial Internet to a dead end.
The reason why many platform-oriented industrial Internet development models represented by new retail, new consumption and new finance have come to a dead end is not the fault of new retail, new consumption and new finance itself. One of the fundamental reasons is that players only take the platform as the ultimate pursuit, and only take the center as the ultimate performance.
Get out of the stumbling block between the platform and the center, really look at the industrial Internet from a new Angle, to find the right development model of the industrial Internet, perhaps can really get rid of the stumbling block of the consumer Internet.
From the perspective of the industrial Internet at the present stage, we increasingly see that the industrial Internet model dominated by de-platformization and de-centralization is the main form of the future industrial Internet. So, what is the main form of industrial Internet era?
The author believes that the main form of industrial Internet is the business model that takes the new industry as the main form and takes the point-to-point connection at both ends of “supply” and “demand” as the leading form.
When the true industrial Internet era arrives, the platforms and hubs we are used to will no longer exist, and will be replaced by a new model of point-to-point supply from product end to consumer.
To be clear, the loss of platforms and hubs does not mean that platforms and hubs will disappear, but that platforms and hubs will exist in a new form. What we’re seeing now is more and more players identifying themselves as “new infrastructure,” a new form of industrial Internet. This is just the beginning. In the future, more forms of industrial Internet will continue to emerge.
The Internet is by no means the essence of the industrial Internet
Through the word industrial Internet, we can see very intuitively that it is composed of “industry” and “Internet” two elements. With regard to the consumer Internet, many people will take it for granted that the so-called industrial Internet is still an existence with the Internet as its essence and the Internet as its ultimate form of expression.
In essence, the Internet is not the nature of the industrial Internet. To be more precise, there is not much correlation between the industrial Internet and the Internet.
In this case, why is the industrial Internet still called the industrial Internet?
The author believes that the reason why industrial Internet is called industrial Internet is more because the starting point of industrial Internet is related to the Internet. To be more precise, one of the important reasons why industrial Internet is called industrial Internet is that industrial Internet was born out of the Internet.
Those who have grown up in the Internet age are, of course, Internet gamers themselves. In addition to these players derived from the Internet and developed on the Internet are Internet players. In fact, all industries and all scenes are almost inseparable from the Internet. It can be said that the Internet has almost become the standard of all industries and all scenes. From this perspective, the Internet has gone from being an exclusive existence for some players to being an existence that almost all players relate to.
From this perspective, the starting point of the industrial Internet lies in the Internet, which is the fundamental reason why the industrial Internet is called the Industrial Internet. So, is the nature of the industrial Internet the Internet? Is the industrial Internet and the consumer Internet just a similar existence?
The author believes that the nature of industrial Internet is a new industry.
The “new industry” here has not only undergone fundamental changes in traditional industries, but also in the Internet industry. Only when new industries are regarded as the essence of industrial Internet and the ultimate pursuit of industrial Internet, can the industrial Internet be taken away from the vicious circle of consumer Internet and truly enter the development cycle of industrial Internet itself.
So, what kind of form is the new industry?
The author believes that the new industry is neither in the form of virtuality nor in the form of entity, but an existence dominated by the deep integration of virtuality and entity.
Simply put, it is a combination of virtual and real existence. In fact, the emergence of the metauniverse has been shown by us such a new form of the combination of virtual and real, and this is just the beginning. In the future, there will be more and more similar existence of the combination of virtual and real.
When all industries have completed such a combination of virtual and real evolution, the new industry will become the dominant, the real sense of industrial Internet era, can really come.
As new technologies continue to mature and new models continue to be implemented, industrial Internet is stepping from the ideal into reality. At this moment, people are beginning to realize that the so-called industrial Internet is not what we used to think, but shows more and more unique.
This is the real industrial Internet, this is the industrial Internet is the most unique, this is the industrial Internet is the most magical place.
Predictably, when the development of the industrial Internet becomes more mature, it will also show more different from the consumer Internet. With this as the beginning, new dividends can be released continuously, and the industrial Internet era can truly come. From then on, people will find that the imagination space it brings us is much larger than that of the consumer Internet era.