Just talking about the metaverse in terms of the metaverse only leads the development of the metaverse into a dead end. This is the biggest dilemma in the development of the current metaverse. To solve this dilemma, the most crucial point is to find the bridge between the metaverse and the real business, so that the metaverse is no longer an independent kingdom in a simple sense, but an existence that can be inherited. In my opinion, recognizing the connection between the metacomes and digitization is the key to truly bringing the development of the metacomes from the ideal to the reality.
However, people are not really aware of this, but only regard the metaverse as an isolated, closed existence, and eventually, when the metaverse itself cannot sustain its development, its development is bound to hit a dead end. This is the key reason why we see so many meta-universe players getting into trouble, and the key reason why the meta-universe is so dependent on capital.
When the development of the metauniverse industry enters the deep water zone, especially when the heat of capital begins to dissipate gradually, to treat the metauniverse from a new perspective, and to find the correct landing way and method of the metauniverse, can truly bring the development of the metauniverse industry to a new stage of development. Different from merely treating the meta-universe as an independent existence, the author thinks that the meta-universe is more like a digital representation and a digital business form.
Some may disagree. In their view, the metaverse is a completely new existence that includes many new technologies and covers many new modes. The metacomes cannot be fully presented by only defining and interpreting them digitally. Thus, they choose a newer expression to interpret the metacomes.
Indeed, the metaverse is an entirely new existence that encompasses many new technologies, many new modes. However, to think of the metaverse as a motley bunch for that reason alone would not only fail to see the metaverse in the right light, but would even throw the development of the metaverse industry off track. Only by truly recognizing the connection between the metaverse and digitalization, and thus finding the bridge between the metaverse and real business, can the development of the metaverse industry be brought to a new stage of development.
Digital, The “Capillaries” of the meta-Universe
As mentioned above, the metaverse is an existence that encompasses many new technologies and many new modes. However, we should also see that only when these new technologies and new models are connected and integrated together, can the metauniverse truly become an organic whole. So how do you connect these new technologies and models together? The author believes that digitization is the “capillary” connecting these new technologies and new modes.
The reason is that no matter what kind of new technology, what kind of new mode, we can find the traces of digitalization in them, we can find the commonality of digitalization in them. When we connect these new technologies and new models digitally, the gaps between them can be easily bridged, they can be easily connected.
When digitalization connects these new technologies and models, one of the external forms they manifest is the metacomes we see now. Without that, the meta-universe we’re talking about is a hodgepodge, a laundry list. Although it itself will have a lot of new technologies, new models, but these new technologies, new models are isolated, split, difficult to play the utility of agglomeration. In this context, the metaverse has never been able to form a complete commercial closed loop in a real sense, but can only become an existence that depends on external transfusion.
Digital, the “mother” of the metaverse
For a long time, when we talk about the metaverse, we usually think of the metaverse as an isolated existence, or even an existence independent of the Internet age. However, we should also see that the meta-universe can not be created and exist in a vacuum, its derivation and development is bound to need a “matrix”. As we search for the “mother” of the meta-universe, digital is the one we can’t ignore.
As we all know, when the development of the Internet industry becomes in-depth and perfect, the Internet gradually becomes the “infrastructure” of the real economy from an independent existence. In this case, the Internet itself is actually undergoing a profound transmutation. If we summarize such a evolution, digitization is undoubtedly an important aspect.
Whether it is the digital expression of traditional elements, or the digital transformation of traditional processes and links, digitalization is the established direction of the Internet. After the digital transformation and upgrading of the Internet, it did not stop there, but began to move its development towards the road of commercialization. In a sense, the metaverse is the digital form of business.
It can be said that if there is no digital evolution and development, if there is no digital empowerment and incubation, the metaverse will be water without source and wood without roots. Recognizing this, we know that digitization is the “mother” of the metaverse. Only by constantly constructing the connection between the metaverse and digitization can we find the bridge and link from the Internet age to the metaverse age.
Digital, the “Business Model” of the meta-Universe
The development and evolution of any kind of new things are bound to be footnotes of real business. The same is true of the metaverse. Although the concept of the metaverse has been put forward for many years, although many players are involved in the metaverse battlefield, although various capitals are competing in the metaverse industry, the metaverse is only a conceptual existence, and the specific and real sense of commercialization still has a long way to go. We can see this very intuitively when we look at what Meta has done to commercialize the metaverse.
It can be said that when the meta-universe lacks the model of commercialization, when the meta-universe lacks the way and method of landing on the business, the so-called meta-universe is just a beautiful mirage. It looks very beautiful, but the reality is very thin. Therefore, how to find a way for the meta-universe to land in real business and how to find a beautiful model for the meta-universe to land in real business is the key to bring the development of the meta-universe industry to a new stage of development.
The author believes that digitization is the “business model” of the metaverse. On the one hand, digitization can make the metaverse form a commercial closed loop in the true sense, so that the metaverse is no longer an existence that can only be developed by external transfusion. On the other hand, digitization can enable the meta-universe to find a bridge and bond to combine with external industries, so that the meta-universe is no longer an isolated existence.
Only when digitization becomes the “commercial model” of the meta-universe can it be transformed from an isolated existence into an open one. Only when digitization becomes the “commercial model” of the meta-universe can it be transformed from an ideal existence into a real one.
Only when digitization becomes the “commercial model” of the meta-universe can it be transformed from a superficial existence into a deep existence.
The key to ensure that the development of the metaverse can enter a new stage of development is to realize the correlation between digitalization and the metaverse and to draw new development momentum for the development of the metaverse from the perspective of digitalization. It is impossible to bring the development of the metaverse to a new stage of development by blindly referring to the metaverse and blindly treating the metaverse as an isolated and closed existence. In essence, we still need to view the metacomes as digital representations, especially as digital commercial representations. Only then will the metaverse become not just a mirage, not just a separate kingdom, but something within reach.