When it comes to the consumer Internet, we always use the words “crazy growth”, “restless”, “fanatical” and “crazy” to describe it. The reason why this is so, in addition to the consumer Internet players impetuous psychology, it is more reflected in the internal development logic of the consumer Internet itself. However, such a state of development of the consumer Internet cannot be sustained for long, when the dividends of capital and traffic supporting it are no longer available, and everything begins to return to silence.
When the Internet era gradually fades away, bid farewell to the consumption Internet type development state, mode and method, find a new, sustainable development state, mode and method, become more and more players of the new choice. Therefore, we see the derivative and emergence of new species represented by the industrial Internet, followed by the advent of the industrial Internet era. Whether it is for the Internet giants who have been successful in the era of consumer Internet, or for the traditional industry players who are slightly behind in the era of consumer Internet, industrial Internet has almost become their new development direction.
Despite all the players involved, despite all the capital invested in it, we don’t see a bit of a consumer Internet boom. In its place, a development far more sober and rational than that of the consumer Internet era. Even in the industrial Internet era has been in full swing, we can still use “quiet” to describe such a state. It is foreseeable that in the future, such a “quiet” state of development, may eventually continue, it may be destined to become the industry Internet era of the “theme word”.
If we must find the internal reasons for such a “quiet” state of development in the industrial Internet era, “no more Internet consumption” may be the most appropriate. When the industrial Internet is no longer the consumer Internet, the state it presents is bound to be a completely different state of development from the consumer Internet, otherwise, it will again step into the river of the industrial Internet. The so-called industrial Internet will inevitably become a cloak for the consumer Internet.
Once again, let’s go back to the days when the consumer Internet was still crazy.
At the time, almost all gamers were working on various platforms, and almost all of their needs were being moved online. From shopping to travel, from fitness to health, from accommodation to travel, everything is not the same. At the end of the day, players want to capture traffic in such a way that they can harvest it and grow quickly. With the support and encouragement of capital, such an already frenzied state of development has been further amplified and driven, and finally created an era of “everything is the Internet”.
However, the flow is not omnipotent, not inexhaustible, inexhaustible. When the flow of dividends no longer, when the role of capital began to fail, such a slightly insane state of development, began to encounter difficulties and problems. Platforms are no longer omnipotent, capital is no longer omnipotent, traffic is no longer omnipotent.
Different from the consumer Internet’s extreme dependence on traffic, the industrial Internet focuses more on the empowerment and transformation of the industrial end. In this process, the scale – and efficiency-led development model of the consumer Internet no longer works. It has become the theme of the industrial Internet era to deeply participate in the actual operation process of the industry, and constantly transform the industry to meet the new demand that the traffic has changed, so as to obtain new opportunities for the balance of supply and demand.
In this process, the real test of players is the ability to empower and transform the reserves based on industry. Without enabling and transforming them, new supplies will not emerge, and no amount of capital, no amount of leading models, no amount of traffic will be sustainable.
Ultimately, it is determined by the underlying business model of the industrial Internet.
If we regard the consumer Internet as a connection between supply and demand reached by external forces dominated by the Internet, then the industrial Internet is a connection and combination between supply and demand reached by internal forces dominated by digital technology.
In the era of consumer Internet, operation and marketing play quite important functions and functions. When it comes to the industrial Internet era, empowerment and transformation, especially those that can bring changes to products and services, play quite important functions and roles.
In such an era, the real test of players is no longer the ability to capture traffic and transform traffic, but more test is the ability of players to transform and empower the industry, and generate new products and services. After all, there is a new supply side. At this time, who can deeply empower and transform the industry, who can generate new products and services, who can realize the integration of supply and demand again, who is the dominant player in the industrial Internet era.
Therefore, industrial Internet players no longer use the way to improve the volume of voice to attract the attention of traffic, and then to obtain traffic, but began to seek a new development breakthrough through their own deep combination with the industry, through their own deep transformation of the industry. If we regard the development of players in the era of consumer Internet as the development of the “head up”, then, the current industrial Internet players, more is shown to be “bent down” development.The so-called “bending down” is to focus on the research and development, exploration and practice of new technologies and new models.
However, we need to see that although the volume of industrial Internet is “quiet”, but it is not “quiet” for industrial transformation and change. It can be said that in the era of industrial Internet, the industrial changes we have seen in one year are greater than those we have seen in five years in the era of consumer Internet. So, if we have to define the industrial Internet, it’s more like a time of big changes, big changes in the industry.
For any player who wants to make a difference in the industrial Internet era, only really transform the industry, change the industry as a “touchstone”, rather than just stay in the traffic dream, is really to ensure that they can win the key in the industrial Internet era. In the final analysis, we should constantly strengthen our ability to empower and transform the industry, or constantly increase our ability to research and develop and apply new technologies, or constantly explore the ability to realize and implement new models.
When the players will focus on this, they show more is a state of development from the inside out, more is a state of introverted development, so, “quiet”, has become the industry Internet era of the main form of expression.
To be clear, although the dawn of the industrial Internet was “quiet”, it does not mean that its development is stagnant. What it presents more is a change of development mode, it presents more is a change of development thinking. Recognizing this, we may be able to truly grasp the real connotation and significance of the industrial Internet.
The dawn of the industrial Internet was quiet.
Such a “quiet”, perhaps will accompany the industrial Internet era. In essence, this is determined by the internal development law of the industrial Internet era. Understanding this, we can really grasp the connotation and significance of the industrial Internet, we can really jump out of the development of the consumption of the Internet cycle.