Digital retail is standing at a new starting point

In the past, when it comes to digital retail, the center of gravity is in the hands of the enabler, and almost all the action and behavior is happening to them, which to me is a sign that the development of digital retail is beginning to go deeper. In a sense, digital retail will not be on the right track until it returns to that. However, we should not deny the past development of digital retail. Because only after that stage of development and baptism, the development of digital retail can find a suitable for its own development of a new road.

Standing at the new starting point of digital retail, we need to think more about how to make the development of digital retail more healthy and benign. Only by finding the new development mode of digital retail and realizing the new evolution of digital retail, can the development of digital retail truly enter a new development stage, rather than just the transfer of concepts in a simple sense.

Digital retail is avoiding the false and making the real

In fact, a return to the entity, return to the industry wave, is staged in all walks of life. Retail is no different. Reviewing the development and evolution history of digital retail, we can clearly see that it is evolved from e-commerce. Therefore, if we want to observe and explore the development of digital retail, there is no way to bypass the e-commerce. Similarly, by observing the changes taking place in the e-commerce industry, we can also see the development of new trends in digital retail.

In fact, for the current e-commerce industry, a new development is taking place. The so-called “avoid the virtual and seek the real” means to bid farewell to the platform-centered development model in the Internet era and seek new development breakthroughs through the deep integration with entities and businesses.

In such a process, some players began to strengthen the industry upstream production, design and manufacturing; Some players are getting involved in building physical and commercial infrastructure; Some players start to dive in and become a part of the physical. If you look at all these ways and means, it’s pretty obvious that players are no longer just doing platforms, no longer just doing virtual economies, but are starting to embrace more of the industry, but are starting to do more of the real economy, which is definitely one of the most dominant characteristics.

When such a profound evolution begins to take place in e-commerce, digital retail, which was born in e-commerce, is also undergoing a new development to avoid the virtual reality. Digital retail, after all, is also starting a new development that avoids the virtual reality. Predictably, when such a virtual reality continues. In the future, service providers are truly integrated with the entity and become a member of the entity.

Digital retail is becoming a new species

To put it bluntly, digital retail still does not break out of the development mode of traditional e-commerce. To judge digital retail as a new species would be somewhat feeble. In my opinion, the development of digital retail can only enter a new stage when the deep integration of “digital” and “retail” is realized.

Now, a new development is taking place, led by the deep integration of “digital” and “retail”. In a sense, digital retail is no longer an existence with strong characteristics of e-commerce, but has become a brand new species. When we think of digital retail, we used to think of service providers, but now when we think of digital retail, we’re starting to think more about retailers. In my view, this is a relatively benign new model of development.

In the author’s opinion, when the scope of digital retail is expanded to the vast number of retail merchants, we can intuitively feel that digital and retail have achieved a deep integration and connection. Under such a deep integration, the gap between digital and retail begins to be eliminated, and digital and retail begin to derive a new form of interconnectiveness and interconnectiveness. And such a new form, the development of digital retail really into a new stage of development.

Digital retail is incubating new models

Despite all the talk of traffic peaking and dividends clearing, new growth opportunities can be created by shifting traffic from end C to end B. However, if only the transfer of traffic objects, but not really derived a new business model, then the development of digital retail is still hesitating and wandering under the traditional model.

To solve this problem, it is not only the transfer of traffic objects, but also the need to derive a matching business model. Only in this way can the development of digital retail truly enter a new stage of development. Through the current development of digital retail, we can clearly see that digital retail, is incubating a new model.

In fact, the previous development model of digital retail is still the development model of harvesting traffic like the Internet. However, when the traffic of end B is all harvested, the business model that only uses harvesting traffic is bound to be unable to achieve long-term development, and it is bound to fall into the past development cycle with end C as the main traffic. Now, digital retail is finding new business models.

The author believes that for the current digital retail players, their current business model is more of a symbiotic, co-existing business model, more of a long-term and sustainable business model. In the past, the model of harvesting traffic was only a one-time deal, built only on the advantage of scale. Now, the business model of symbiosis and coexistence with retail merchants is more about finding more profit possibilities through common development with retail merchants.

For digital retail players, they are already part of retail. When retailers are profitable, they are also profitable; When retail businesses grow, they grow. Different from the previous business model of harvesting traffic only one-time harvesting, now such a symbiotic and co-existing business model pays more attention to long-term hand in hand with businesses, long-term cooperation ability, and long-term operation. When the digital retail business model has this new evolution, it may not be as large in scale as the previous business model, but as the digital retail players continue to penetrate, they offer no less potential for growth than the previous business model for harvesting traffic.

conclusion

A new metamorphosis is taking place in digital retail. In a sense, after experiencing such a baptism, the development of digital retail has really entered a new stage of development. The author believes that the most fundamental reason is that at such a stage, the development of digital retail really has a new evolution, and the evolution of digital retail really achieved a new breakthrough.

When digital retail is no longer a representative of the platform model represented by the virtual economy, when digital retail is no longer a representative of the business model dominated by harvesting traffic, when digital retail is no longer a simple patchwork of “digital” and “retail”, its development has really entered a new stage of development. At this point, digital retail is no longer a twin of e-commerce, no longer a survival for e-commerce, but a real existence with its own unique soul.

 

Leave a Reply

Your email address will not be published. Required fields are marked *